About us
Our Mission
Equip yourself to conquer the slopes with confidence.
To do so, we collaborate with local manufacturers who care about the environment and craft their products with passion.
The Snowboard Concept
From our local suppliers to your hands, discover how we provide top-notch gear and bring you joy on the slopes.
Our Creations for Winter Adventures
Explore our premium ski and snowboard gear, each meticulously selected to enhance your performance on the slopes.
Meet our team of snow enthusiasts
Dedicated professionals driving our success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the ski shop. He loves to keep his hands full by participating in the development of the resort, marketing, and customer experience strategies.
Mich Stark
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the ski industry, Mich has helped the company to get where it is today. Mich is among the best minds in winter sports.
Aline Turner
Chief Technical Officer
Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ aspiring snowboarders and looks after the community of winter sports enthusiasts.
Iris Joe
Chief Financial Officer
Iris, with her international experience, helps us easily understand the market trends and improves our offerings. She is determined to drive success and delivers her professional acumen to bring the company to the next level.